The new showroom and office space in Russia was designed and built for a prestigious Russian brand and manufacturer of interior doors. The project reflects the general concept developed for all the company’s flagship stores currently being built. The protagonist of the concept is the door. It is revealed to the visitor housed within a treasure chest and evocatively set up with the skilful use of materials, lights, sounds, and objects. It is an elegant and informal atmosphere that guides visitors through the Sofia Home Experience. Inside this sophisticated and hospitable environment, the customer builds a sentimental relationship with the brand and vendor. In the office space, the various functions merge into a single but always varied entity. The free use of the space and tools, combined with flexibility, encourage the exchange of information and experiences, in the interests of the vitality and creativity of all the people who use the Sofia spaces.
egidio panzera architetto